Friday, July 3, 2009

No B.S. about BCS

There are two BCSs in North American sport.

Don't get me started about the silliness that is United States college football's Bowl Championship Series. It's a series of unrelated bowl games, not the true playoff that it should be. President Obama won't make medical insurance a right of Americans before 2012, but by golly, he's going to reform the Bowl Championship Series.

Bobsleigh Canada Skeleton is another ball of wax. Expect to see the likes of Edmonton's Pierre Lueders, Summerland's Justin Kripps, Calgary's Jeff Pain and Melissa Hollingsworth somewhere on a podium in Whistler in February. (Neat fact: Kripps was born in Hawaii and Pain in Alaska).

The north of the border BCS has partnered with Ludus Tours of Austin, Texas to market 2010 Winter Olympics hotel, hospitality, tour and airport transfer packages to fans, friends and family of the sledders and face-first sliders. Ludus has similar relationships with U.S. Bobsled and Skeleton and the Jamaican Bobsled Team, but it's the first Ludus deal with a home team for Canada's Games.

"It was very important for us to offer accommodations and hospitality assistance to Canadian athletes and their support groups," said Ludus' COO Ann Lanari.

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