Saturday, February 21, 2009

This Bud's For You

RCMP Asst. Comm. Bud Mercer, the chief of the Vancouver 2010 Integrated Security Unit, gave details on Friday of the $491.9 million RCMP portion of the $900 million security budget for the 2010 Winter Olympics.
How big is $491.9 million?
That's enough to buy 295,879,692 bottles of Budweiser, based on the $19.95 price for a 12 x 341 mL bottle case at government-owned B.C. Liquor Stores.
That's 3.02 litres of Bud for every man, woman and child from coast-to-coast-to-coast, based on the Oct. 2008 Statistics Canada population estimate of 33,441,277. The original security budget was $175 million. Mercer became the king of fears at the Friday news conference when he invoked the 1972 Munich massacre and the 1996 Atlanta Olympic Park pipe-bombing to justify the quintupling of the security budget.
Mercer will certainly be the most powerful Bud at the 2010 Games, where "wassuping!" or clydesdale-riding would be considered ambush marketing. No-nos that might mean a visit from the Queen's Cowboys.
Molson Coors, not Anheuser-Busch, is the official VANOC beer sponsor.

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